Best part: I'll throw in a free E-strengths assessment just for checking it out!
“What A DUMB Idea!”
Are You Just ONE ‘Dumb Idea’ Away–From Becoming a Millionaire?
Bill Gates’ dumb idea created Microsoft
Sam Walton’s dumb idea created Wal-Mart
Walt’s dumb idea created the Disney Empire
Fred Smith’s dumb idea created Federal Express
Entrepreneur and bestselling author of
The One Minute Manager
My “Dumb Idea” sold over 12 million copies of a single book and allowed me to start a world-renowned management training business.
New ideas are often thought of as "dumb ideas" by other people. That's why, with the release of my brand-new One Minute Entrepreneur Home Study Program, I want to help you– uncover... discover... and... unleash your million dollar idea.
I want to "take you by the hand" and show you how to turn your "dumb" idea into a business reality and potentially... into a windfall fortune.
If you're ready to experience a personal and business breakthrough, live from your passion and... quite possibly create a fortune-stop everything else you're doing and read every word I have to share with you right now!
Because the information you're about to discover in the next few moments, has the potential to change your life forever.
Ken Blanchard
Dear Future Entrepreneur,
For the past 28 years I've shown the world the power of a "dumb idea."
Just one of my books, The One Minute Manager, (co-authored with Spencer Johnson) has been a runaway bestseller for more than two decades! It's sold more than 12 million copies in 27 languages.
Amazon named me one of the top 25 selling authors of all time and including all my bestsellers –I've sold over 18 million books.
I've helped America Online, IBM, Eastman Kodak, General Motors and numerous other Fortune 500 companies experience business breakthroughs responsible for even greater levels of success.
Perhaps you've seen me on television before or read about me in a magazine. Since I've been a guest on shows including Good Morning America and The Today Show as well as featured in Time, People, US News & World Report and The New York Times.
Recently I've had the privilege of receiving the National Speakers Association's-Council of Peers Award of Excellence (their highest honor); Toastmasters International's-Golden Gavel Award; and, ISA's-Thought Leadership Award.
I've even been inducted into the HRD Hall of Fame and was named one of the Top 50 Living Gurus. (I guess that means I'm now officially "ancient")
The Reason I'm Telling You This
Please understand, I'm not telling you a word of this to brag about my accomplishments. I only mention it so you'll realize... I've been down this road before, and I want to help you avoid some of the mistakes I've made. (There are too many pretenders in the world today)
I know, firsthand, the power of a single idea to revolutionize a life.
Make no mistake about it –the ability to leverage simple (some would say "dumb") ideas and then, take the necessary action to make them a reality– can be life changing.
That's why I sincerely believe: you may be just one idea away from the opportunity of a lifetime.
Think about it for a moment...
Imagine if you could finally discover:
- How to develop, define and unleash money-making ideas
- How to turn your money-making ideas into a reality
- How to find sources of funding to get started now
- How to create a powerful residual cash flow
- How to trigger windfall profits– again and again
- How to build on your strengths and overcome your weaknesses
- How to build a dream team to multiply your efforts
- How to give back to others and leave a lasting legacy
Well, it's time to stop imagining. Because this is precisely the knowledge you will discover as you go through the One Minute Entrepreneur Home Study Program.
My Heart's Desire For You Is Very Straightforward
If you're poised for a start-up– I want to empower you to discover your strengths, unleash your ideas, find viable funding, get into action... and begin your entrepreneurial journey –today!
If you're already in the process of building and growing your business– I want to enable you to create a residual cash flow, design the optimal customer experience, multiply your efforts by developing a dream team and create a legacy by giving back.
No hype. No rah-rah. Just rock-solid information and advice you can use to build your idea into a business and then build your business into a world-class company.
Perhaps by now you're thinking:
"Ken, I know you're an authority on management and people development, but– what makes you such an authority on entrepreneurship?"
Actually, that's an excellent question. And it's a point most people fail to fully appreciate.
You see, my decision to become an entrepreneur happened roughly twenty-eight years ago. At the time, I was a professor with tenure at a prestigious university. It seemed like an ideal situation. But I knew, in my heart, I wanted something more.
I dreamed of starting a world-class training organization that would teach companies how to value and develop their most important asset– their people.
My friends and family thought I was nuts...
When I told them I was going to quit my job at the University.
Let me tell you, back in 1979, it was a pretty radical idea. Some would even say "stupid" or "dumb." But, I whole-heartedly believed in it!
Stepping out, while the rest of the world didn't "get it" was a defining moment for Marjorie and me. Looking back, it was one of the best decisions we've ever made.
Which brings me to this: perhaps, the decision to become an entrepreneur is something you're contemplating.
Let me assure you– you're in good company.
Why?
Simply because...
Entrepreneurship is Transforming America
Did you know that according to the November 16, 2006 issue of Newsweek roughly 45 million Americans (that's 30 percent of the labor force) run their own business? Just listen to this:
"Today roughly 45 million Americans, about 30 percent of the labor force, run their own business. Sometime during their careers, well over half of university graduates will start a business. Most Americans today work in firms that have entrepreneurial teams in charge. And most U.S. job growth and new technology comes from entrepreneurial companies... America is unique in the world, a nation rebuilding itself on the principle of entrepreneurial capitalism."
Source: Newsweek 16 Nov 2006
The article went on to say that entrepreneurship is "America's unmatched advantage" and an "indispensable component" of growth and prosperity.
After 28 years of life as an entrepreneur, I believe their findings are right on target.
That's why: this is the perfect time to get started and experience the "unmatched advantage" of entrepreneurship for yourself. I believe entrepreneurship presents an opportunity of a lifetime for ordinary people like you and me. And... this entrepreneurial opportunity is wide-open before you– staring you in the face– at this very moment. You just need to decide if it's right for you.
Having said all that, reminds me I need to address...
A Common Misunderstanding
For whatever reason, I still talk to people who seem intimidated by the word "entrepreneur." It's as if they think being an entrepreneur is only reserved for the super-intelligent, super-wealthy, and super-charismatic among us.
My response: Forgetaboutit!
Believe me when I tell you, nothing could be further from the truth. Actually, I think becoming an entrepreneur and sticking with it will transform you into a super-person! But, make no mistake about it– that is not what's required to get started.
I chuckle thinking back to my early days as an entrepreneur.
- Marjorie and I started our business out of our home
- Our shipping warehouse was our garage
- Our teenage children were our shipping department!
What great times. I wouldn't trade those memories for anything.
You see, part of my goal in putting this program together was to help ordinary people understand and become entrepreneurs. I wanted to make it accessible and down to earth. The way it really is.
Believe me, being an entrepreneur isn't rocket science.
Do you want some proof? Then listen to this...
After years of running my own business, I discovered there are only 4 pillars to becoming a successful entrepreneur
The Four Pillars of Successful Entrepreneurs
- Pillar 1: Sales Must Exceed Expenses
- Pillar 2: Collect Your Bills
- Pillar 3: Take Care of Your Customers
- Pillar 4: Take Care of Your People
Seriously, mastering those four pillars (as easy as it sounds) is the key to great success. Like most things in life, success boils down to mastering a few fundamentals. That's it.
So don't get hung up on the word "entrepreneur." Don't think for a moment this is somehow beyond you. Because– it isn't!
This brings me to another very important question.
Who should consider becoming an entrepreneur?
This is what I love about entrepreneurship! It's not based on educational or financial background. It's as wide-open and diverse as our country itself. Entrepreneurs come from all walks of life.
Just look at how some of these now "famous" entrepreneurs got started:
Colonel Sanders started his business Kentucky Fried Chicken as a senior citizen. His social security checks weren't enough to live on– so he jumped in his Cadillac and drove around the country selling his "secret recipe" to small restaurants.
Fred Smith was disappointed when his college professor gave him a "C" on his paper for a new business idea. Undeterred, Fred moved forward with his "dumb" idea. His "C" idea is now known as Federal Express.
Walt was a misunderstood artist. The people at work laughed at his silly ideas. He was always in his own little world, fantasizing about his "strange" sketches. He lost his job. But, he didn't lose his dream. Unfazed, Walt went forward to create his magical world of... Disney.
Pierre was a developer services engineer fascinated by the technical challenges of online commerce. One evening over dinner his fiancé mentioned an old hobby: collecting and trading Pez candy dispensers. It fueled an idea he had to create an efficient marketplace online. For Pierre Omidyar, it started as an experiment, which became a hobby, which eventually became...eBay.
You see, you really are just one "dumb idea" away from changing your life, the lives of others, and... quite possibly creating a fortune.
Just think about it: the sooner you begin investing in yourself, discovering your entrepreneurial strengths and leveraging your ideas... the sooner you'll be able to experience your vision of success.
Listen to me– YOU have what it takes to shatter the mold of the average underachiever!
You just have to decide to GO for it!
Isn't that the reason you're reading this letter? Because in your heart you believe you CAN learn how to turn your ideas into fortunes and your strengths into life-changing opportunities.
If you're ready to unleash your ideas, discover your strengths and experience the exciting world of entrepreneurship– then you will want to accept this very special invitation I've prepared for you.
My Official Invitation to YOU
At this very moment, I'm inviting you to experience my "Member's Only" One Minute Entrepreneur Home Study Program.
In this comprehensive digital program, I'll be teaching you my proven, powerful and extremely profitable system for discovering, developing and unleashing powerful business ideas. I'll show you how to launch a lucrative business, find sources for funding and how to take care of your customers and your team.
These tactics, strategies and principles work for everyday people living in the United States, Canada, The United Kingdom, Australia and New Zealand.
Here's all that you'll receive when you accept my invitation and order:
The One Minute Entrepreneur Home Study Program:
One Minute Business Selection Blueprint
In this fast-paced, informative, downloadable manual, you'll quickly discover:
- How to create a blueprint for your ideal life
- How to quickly identify potential entrepreneur "opportunities"
- The 6 steps to create the "ideal" business model for you
- How to assemble a power team the right way
- The top 10 reasons why teams fail
- How to tap the critical coaching component for success
- 5 point checklist for selecting a power mentor
- How to implement a performance paradigm
- 6 top factors to achieving optimal performance
- And so much more!
One Minute Business Multipliers
In this fast-paced, informative, downloadable manual, you'll quickly discover:
- The top 3 ways to grow any business
- How to harness the power of a "big" idea
- How to get more customers for under $100
- The 4 secrets that compel clients to buy more
- How to accelerate failure to achieve faster success
- A simple strategy to swim in the "cash stream"
- How to create powerful backend offers and double your profits overnight
- The secret Dominoes Pizza discovered that helped them roll in the "dough"
- 3 question formula to hatch a 'big' idea
- The 8 great factors of profitable advertisements
- And so much more!
One Minute Product to Market Roadmap
In this fast-paced, informative, downloadable manual, you'll quickly discover:
- 4 killer questions to determine the strength of your idea
- Low cost ways to protect your idea without a patent
- How to create a product by creating a new niche
- Why "feedback" is indeed the breakfast of champions
- The 6 surefire techniques to develop a marketable product idea
- How to create a product by reviving an older product
- The best way to perform initial market research
- The 5 steps you need to take as you begin to set up your business
- How to create a product by solving a problem
- And so much more!
One Minute Business Funding Breakthroughs
In this fast-paced, informative, downloadable manual, you'll quickly discover:
- The top 5 viable funding options you must consider when starting a business
- 6 creative "bootstrapping" methods to fund your business
- The concept of OPM and what it means for your business
- 45 ways to "bootstrap" your way to business success
- The truth about SBA loans and the 5 primary pieces of documentation required to apply
- The 14 things you'll need before applying for a bank loan
- 2 Golden Rules you'll want to know before approaching a venture capitalist or angel investor
- The secrets of savvy funding finders
- 4 things you must consider before applying for a grant
- The best place to research available small business grants
- 5 great grant tips
- And so much more!
One Minute Profit Dashboard
In this fast-paced, informative, downloadable manual, you'll quickly discover:
- How to create profits by simply using the right business plan
- How to unleash the explosive power of a mission statement
- What to include and what not to include in your mission statement
- The surprising secrets of strategic planning
- How to evaluate your strengths to maximize available opportunities
- The best way to write a business plan
- Exactly what to include when you write your business plan
- Killer strategies for implementing your business plan
- 4 areas you need to evaluate your business plan against
- And so much more!
One Minute Visionary Leadership
In this fast-paced, informative, downloadable manual, you'll quickly discover:
- Situational Leadership: What it is and how it works
- The 4 kinds of leadership style– which are you?
- How to determine your natural leadership style
- The 3 basic skills a situational leader must possess
- 4 kinds of followers: Understanding how individuals relate
- The 3 critical parts to managing people's performance
- Why you must possess high self-esteem to lead effectively
- The 2 big problems when it comes to dealing with people
- Why today's successful managers are different from before
- How to use performance planning to bring out the best in others
- Why delivering the right leadership depends on who you're leading
- And so much more!
OME Candid Discussions with Ken eDVD
Segment One: OME Overview
Follow along as I lead you through a more detailed look at the foundational aspects of the One Minute Entrepreneur Program.
- The difference between those that do and those that don't succeed
- How to make your passion explode
- The single key characteristic that all great entrepreneurs possess
- Three words that led me to success in business
- How to use my notebook strategy to optimize your success
- Why I never followed my mom's advice on this– she bugged me about it for years!
- The best way I've discovered to approach life
- How to tap the "power" within to be the best
- Where I believe success as an entrepreneur primarily comes from
- The day Don Shula went from a good coach to a great coach
- And so much more!
Segment Two: Sales Must Exceed Expenses
Join me as I quickly walk you through this essential, but often overlooked and violated business principle. Get your "game down" here and you'll come out of the gates in a sprint!
- The big mistake new entrepreneurs make
- Why you need to do it "old school" when it comes to this
- How Marjorie and I started our business and the lessons you can learn from it
- How to leverage "selling" your ideas to save money
- What you must do before you spend a dime on R&D
- How to develop a singular sales focus
Segment Three: Collect Your Bills
You can't be squeamish about getting paid. Always approach it as a relationship; but, you must work to always keep the cash coming in like clockwork. As you watch and listen to me you'll discover:
- How to make sure the money gets to you
- The best way to collect money in a timely manner
- Why to always try to get all the money upfront
- The truth about credit and terms
- Why you must hammer out your terms and conditions before your first sale
- What to always include on an invoice
- The dark side of business collections
- The spiritual side of collections
- Why you must always remember you're dealing with people
- And so much more!
Segment Four: Take Care of Your Customers
This subject is very near and dear to my heart. You better get a notebook as I rattle off some of the most important lessons you need to master. Watch and discover:
- How to make your customer's a #1 priority
- The Nordstrom's story and the lesson it holds
- Simple ways to ensure customer satisfaction
- Why you must decide this ahead of time
- Questions to ask to create an amazing customer experience
- How Sheldon Bowles customer service idea led to a thriving business
- The importance of getting customer feedback
- The right way to ask for customer feedback
- What to do when a customer is upset
- The exact words to say to a disgruntled customer that work like magic
- How to make your customers raving fans
- The incomparable power of customer service from the heart
- And so much more!
Segment Five: Take Care of Your People
I sincerely believe that a company's greatest asset is their people. They are the company. I don't pull any punches in this segment as I candidly discuss what it takes to build a world-class team. Watch as I explain:
- Why great people take care of your customers
- Why you want employees to act like they own the place
- The one thing every employee must bring to work
- How to set the proper tone and expectation
- The difference between ducks and eagles
- A story of two airlines and the geezer pouch incident
- The principle Herb Keller used to build Southwest
- How to develop an effective performance management system
- How to theoretically turn the pyramid upside down
- The importance of daily coaching
- How to do performance evaluations the wrong way
- What I did to anger my fellow professors at the University
- The big mistake most companies always make– and the best way to fix it
- Why life is all about getting A's and what that means to your business
- The truth about awards and recognition
- The power of One Minute praisings
- Why you must recognize employees sooner rather than later
- The problem with Seagull management
- And so much more!
Bonus: E-strengths Assessment
You are passionate about making a difference in your own life and in the lives of those around you. But if you're like most people, you aren't sure where to start. This 80 question Assessment is based on the 20 key attributes discussed in the One Minute Entrepreneur book. After taking this valuable Assessment you'll have a much clearer picture of your strengths.
When you take your free E-strengths Assessment you will:
- Discover your true strengths and talents
- Strengthen your leadership abilities
- Boost your confidence
- Align your individual goals and competencies
- Start on the path to living the life of your dreams
Instead of focusing on your weaknesses you'll now be able to build on your strengths. Talk about power. This is sure to put a blow torch to your ambitions and goals. And, once again, it's completely free. Another gift I want to give you as my way of saying "thanks."
Here's How to Get Started Today!
You receive the entire home study program– all the information, materials, videos, and the estrengths assessment and a free copy of my new book– all for a one time registration fee of only $39.95! Listen, these materials have a regular value of $99, but because of this special invitation, I want to offer them to you for the low price of only $39.95.
This is an opportunity for you to learn the secrets and strategies that I've used to unleash my ideas out into the world. Let me tell you, it's been a fun ride! Beyond all the money, recognition and sheer thrill of doing business, there's a deep satisfaction, knowing that what you're doing is making a difference in people's lives (that's something you can't put a price on).
People have paid me thousands of dollars for my business consulting services. In fact, I charge over $50,000 per speaking engagement and my hourly consulting rate is $5,000 per hour.
But now, you have a chance to discover this valuable information for less than the cost of dinner at a nice restaurant.
And listen to this, in order to help you take that first step towards your financial freedom (the first step is always the hardest) the whole One Minute Entrepreneur Home Study Program comes with a...
MAKE MONEY OR DOUBLE YOUR MONEY BACK GUARANTEE
You Get My 365 Day, "Make Money or Double Your Money Back" Guarantee Simply For Giving It A "College Try"
Get and download my entire program. Read all the manuals and reports. Listen and watch the eDVDs and try it out. Put my proven methods to the test. If you aren't completely satisfied with the information and your results at anytime within the next 365 days, I will give you DOUBLE your money back!
That's right, I'm that confident in the quality and power of this information. Just try my proven strategies– give it your best shot– and if you are not satisfied with your results... I'll give you $79.90 (DOUBLE your money) in exchange for the trust you placed in me.
Remember: I want you to succeed. And I very committed in making sure this program WORKS for you. No "ifs," "ands," or "buts," about it! That's why I'm willing to offer such a powerful guarantee.
This is all I ask: Go through the material, show me you TRIED my techniques and took some ACTION, and if it didn't work for you, I'll give you double your money back. I think you'll agree, this is a very fair business proposition.
Think about it: the absolute worst thing that can happen is– you'll come out of this experience $39.95 ahead of the game.
The absolute best thing that can happen is– you can discover your entrepreneurial strengths, unleash your ideas and possibly build a lucrative and successful business worth millions.
Wouldn't you agree –that either way– it's something you could live with? Let me assure you... your goals of personal and financial fulfillment are worth the small effort and investment I'm proposing to you right now.
The Only Decision You Must Make
What does it require to be successful with my One Minute Entrepreneur Home Study Program? The courage to ACT and a willingness to follow a simple blueprint proven to work.
It's YOUR call, but consider this:
If your life continues in the same direction as it is now...
- Will you honestly be where you want in life a year from now?
- Will you be able to discover and act on your money-making idea?
- Will you be any closer to your personal, business, financial and charitable goals?
- Will you be satisfied with your life?
If nothing changes... NOTHING CHANGES!
For you to get different results in your life, you've got to do something different.
Why not invest in yourself– and learn how to unleash your ideas and build on your personal strengths.
If you're ready and willing: I want to hand you all the tools you'll need to create the lifestyle of your dreams– the lifestyle of a One Minute Entrepreneur.
Don't put this off another minute– YOU Are Worth It!
A month from now, you can well be on your way to creating a life of personal and financial independence and excellence– or, you'll just be 30 days older
Which will you choose?
It's been a privilege to share some of my ideas and my excitement with you. My heart's desire for you is that you go for it! Unleash your ideas! Live from your passions!
Remember: the difference between those who achieve great things and those who don't– isn't knowledge and ignorance.
It's the difference between those who ACT on their knowledge and those who don't. Whatever you do– be sure to act on your ideas!
Ken Blanchard
PS: Don't forget, with my 365 day, Double Your Money Back Guarantee you literally have nothing to lose. In fact, you actually have $39.95 to gain, just for trying out my brand-new One Minute Entrepreneur Home Study Program. You can't go wrong. Give my system a try. It could change your life.
